Consumer requirements are changing. More and more shoppers want to decide for themselves how and where they buy their products. Smart omnichannel shopping and personalised interaction are becoming increasingly important. AI and social commerce will ensure further changes in retail. Another game changer is the advance of climate change: many shoppers, especially from Gen Z, expect companies to take more responsibility for a greener future and improve their sustainability.

All these mega-trends are impacting the pet industry now and in the future. Pet retailers, manufacturers and suppliers of pet products must adapt to the rapidly changing market in the post-Covid era and constantly rethink and improve their strategies.  How the pet industry is preparing for the future and how it can generate new growth areas in the digital age will be key topics at the International Pet Conference 2024. Be inspired by innovative business models from creative and forward-looking companies!

We look forward to seeing you.

Ralf Majer-Abele

Host of the International Pet Conference
Managing Editor, pet + PET worldwide