16/17 October 2024 | Brussels
Growing demand and competition
Pets are in higher demand than ever. According to a study published in June 2024 by the European Pet Food Industry Federation (FEDIAF), one in two European households has one or more pets – a rising trend. This makes the pet products business one of the fastest-growing industries in the world, but it also means that competition is increasing tremendously.
In addition, providing close support to retail customers via the sales team presents a number of problems for manufacturers. Successful field service requires considerable resource allocation and is often hampered by insufficient information about customer history and contracts. Moreover, as the industry shifts from drop shipping to central warehouse ordering, manufacturers are increasingly responsible for ensuring product availability at retail outlets.
Source: DeDeNet
The right software for the industry
DeDeNet GmbH, a German digitalisation company, offers a mobile field sales solution called DeDeSales to address these day-to-day issues. DeDeNet is one of the most established providers in the pet industry, with nearly 30 years of experience – and DeDeSales is an excellent, customised answer to the market’s needs. Leading pet product manufacturers have long appreciated DeDeSales' precisely engineered features that sustainably optimise sales processes and performance.
360° view of all relevant customer information
Day-to-day sales benefits: DeDeSales provides field sales representatives with reliable access to all relevant customer information, such as previous activities, orders and terms, so that they are better prepared for sales meetings. The CRM solution's comprehensive offline functionality allows reps to rely on complete information at all times, even during on-site meetings. New orders can also be logged in DeDeSales easily and sent directly to head office.
Facing data capture: Easily verify availability and product placement
For some time now, grocery retailers have increasingly been ordering from central warehouses, leaving manufacturers with less visibility of product availability in stores. As a result, field sales staff are increasingly responsible for regularly checking shelf stock levels and product placement. DeDeSales greatly simplifies this process with its integrated facing capture. This enables sales staff to quickly document which products are on the shelf, in what quantities and at what height, and where there is a need for optimisation.
Perfect for all requirements
A practical advantage for the sales team: DeDeSales is extremely user-friendly, intuitive and designed to meet a variety of user needs, such as when used in conjunction with handheld scanners or camera functionality. DeDeSales also meets all compatibility requirements. The digital sales solution is platform-independent and can be used on tablets, Android, Windows and Apple devices.
With DeDeSales, manufacturers are always one step ahead, even when it comes to market trends and changing requirements. DeDeNet's extensive industry experience enables it to respond quickly and flexibly to new and individual needs. This means that pet industry manufacturers can focus all their efforts on the success of their business, knowing that they can rely on DeDeSales, the industry proven field sales solution.
For further information, please visit https://www.dedesales.de/en