11/12 October 2022, Bologna


What keeps you busy, Hubert Wieser?

The transformation of our business in a digital world

Digitalization is driving the transformation of the petcare category and is creating new growth and business development opportunities beyond the bowl. Pet owners expect nutritional expertise and excellent products. But they also expect relevant experiences and services that enrich the life with their pet. Our ambition as a company is to make pet parenthood an easy and seamless experience.

While petfood nutrition is at the heart of what we do, it is not all we do. We are leveraging technology and transforming our business model from petfood to petcare by building an open ecosystem and embracing opportunities to positively impact pets, people, and the planet.

Our ambitious sustainability agenda

We are committed to doing more of what matters for pets, for the people who love them and for the planet we share. Sustainability is non-negotiable and if we as an industry want to deliver against a net-zero ambition, we need to take action and re-think our sourcing, our recipes, our production & packaging and our logistic processes.

As part of our PURINA sustainability strategy, we will continue to reduce our carbon footprint. We are changing our packaging to be fully recyclable by 2025. In addition, we are promoting regenerative approaches in agriculture and marine management to contribute to a more sustainable future. Our pet food recipes will continue to change in the future. While animal proteins still play a key role for our industry, alternative proteins will become more and more relevant.

Having a positive impact on pets, people and our society

Besides our ambition to advocate for sustainable solutions in petcare, we are convinced that pets can play a key role when it comes to addressing the major challenges in our society.

That's why we recently launched six PURINA commitments with ambitious targets for pet nutrition and wellbeing, the regeneration of our soil and ocean ecosystems – and with a strong focus on supporting the health of people in vulnerable situations. As a pet owner myself, I know first-hand how important the pet-human bond can be and I am convinced that this unique relationship can be life-changing.

Heimtier-Kongress 2023

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