PURINA believes that when people and pets bond, life becomes richer. This is why, for 130 years, it has been committed to creating richer lives for pets and the people who love them through high-quality nutrition and care. With the ambition of becoming Europe’s most trusted pet care company, PURINA aims to have a positive impact on pets, people, and the planet. The PURINA portfolio includes many of the best-known pet foods including FELIX®, PURINA ONE®, GOURMET® and PRO PLAN®.
Highest quality. Sustainable production. Regional raw materials. And all that at a fair price? Passionate dog mama Katharina Miklauz and her team have been proving that all these benefits fit into one can since 2018, when they launched WOW. Food that makes dogs happy, energetic and full - and makes owners very happy.
